From June 3rd to 5th, the "First China Home International High-quality Development Forum (Singapore) and the 8th Wild Goose Award Ceremony," hosted by the National Federation of Industry and Commerce Furniture Decoration Industry Association and co-organized by Zhongju Culture and Juran Home, were grandly held in Singapore. The event aims to promote the sustainable growth of home furnishing brands and businesses, boost cooperation and development in the home furnishing industry between China and Singapore, achieve mutually beneficial goals, and actively contribute to the prosperity of the global home furnishing industry.

 
As a leading figure in the Chinese doors and windows industry, Paiya Doors and Windows Co.,Ltd. Chairman Li Junhong was invited to attend the event and was honored with the "2024 Chinese Home Industry Annual Business Figure" award, showcasing his contributions to the industry's development and the power of being an example of the times. This recognition also demonstrates the industry's recognition of Paiya Doors and Windows Co.,Ltd.' brand strength and industry influence.

At the event, Chairman Li Junhong participated as a representative of the industry in the themed forum "Steering the New Direction of Home Furnishing Navigation," engaging in in-depth discussions with various leading brands in the home furnishing industry on the current situation and future prospects of Chinese home furnishing enterprises venturing overseas. As one of the earliest brands in the custom doors and windows industry, Paiya has closely followed national policies for 34 years, firmly following the path of "long-termism" and tirelessly striving to build a world-class Chinese doors and windows technology brand.

Facing the new economic trend of 2024, where high-quality development becomes the main theme of the new era economy, Chinese manufacturing transitions to Chinese creation, and Chinese products evolve into Chinese brands, Paiya Doors and Windows Co.,Ltd. has always adhered to long-termism, firmly following the high-end brand strategy of "customer-centered, value-oriented" and working together with industries upstream and downstream and various sectors of society to empower industry high-quality development and the continuous improvement of people's quality of life through value co-creation. Paiya accelerates the development of new productive forces and persists in realizing the value of dissemination, innovation, and elevation of doors and windows, allowing the concept of "Deep Comfort" to enter more households.
 

As the only "National Team" on the industry's honor roll, Paiya Doors and Windows Co.,Ltd.' contributions to driving industry development go beyond this. In 2022, Paiya refreshed and upgraded its brand, launching the new brand positioning and brand image of "Deep Comfort," introducing initiatives such as "520 Super Brand Day," releasing the brand IP image Comfortable Cat "Pai Pai," and upgrading the "Deep Comfort" space experience hall, officially ushering in the era of "Deep Comfort" living.

 
In 2023, Paiya upgraded to the "Deep Comfort" Premium Cabin, advocating a new standard for future high-end living.

In 2024, Paiya Doors and Windows Co.,Ltd. further released the "High-end Strategy 3.0," promoting high-end aspects such as "brand, product, channel, service," and establishing a high-end doors and windows strategic alliance, initiating the "Deep Comfort" Doors and Windows Research Institute, aiming to meet people's aspirations for a high-quality and beautiful life.

With 34 years of industry experience, Paiya Doors and Windows Co.,Ltd. has always focused on user-value innovation. In 2022, Paiya independently developed the CSD Deep Comfort Environment Management System, focusing on six aspects: sound, temperature, safety, visual, humidity, and control, to achieve comfortable interaction between humans and nature, providing users with customized comfortable living solutions and embodying the motto "Install Paiya, Live in Comfort" thoroughly.

Furthermore, through years of technical accumulation and in-depth insights into user pain points and product trends, in 2023, Paiya upgraded the "Deep Comfort" doors and windows category, launching the 5A "Deep Comfort" Ultimate Technology, providing users with a five-sense comfortable living experience through extreme management in sound insulation, heat insulation, safety, aesthetics, and intelligence.

In order to accurately match the personalized needs of different living environments and users, Paiya introduced a hierarchical, matrix-based 4+1 product value management system to create a diverse and powerful product matrix.

Making better doors and windows for more people to use. Currently, Paiya has over a thousand "Deep Comfort" space experience halls spread across more than 600 cities and regions in China, actively expanding its online presence to cover all channels. It has established mainstream e-commerce platforms such as Tmall and JD.com and mainstream new media platforms such as Tiktok, Video Number, Xiaohongshu, Baidu, Weibo, etc., for continuous content seeding and traffic acquisition.

In the future, Paiya Doors and Windows Co.,Ltd. will continue to work hard to contribute to the high-quality development of the industry and strive to become a world-class Chinese door and window technology brand.